How to Conduct Competitive Analysis Like a Pro
Discover your competitors' top-performing keywords and backlink strategies using Rankerfox analytics tools.
Why Analyze Your Competitors?
Your competitors are already ranking for valuable keywords. By analyzing their strategies, you can identify quick wins and market gaps.
Competitive analysis helps you see what's working in your niche and avoid reinventing the wheel. Focus on what your competitors do right and then do it better.
Finding Their Top Keywords
Rankerfox gives you access to Semrush data, allowing you to see exactly which keywords your competitors rank for and their position changes over time.
Look for keywords where competitors rank in positions 2-5. These are the easiest to capture with better content or optimized meta tags.
Analyzing Backlink Profiles
With Ahrefs data through Rankerfox, view your competitors' complete backlink profiles. Find the sites linking to them and reach out for similar opportunities.
Identify link gap opportunities—domains linking to competitors but not to you. These are your immediate targets for outreach campaigns.
Creating Your Action Plan
Monthly competitive analysis should become part of your routine. Track 5 key competitors and document changes in their rankings, backlinks, and content strategy. Use these insights to stay one step ahead.
For a practical setup, compare cheap Ahrefs access, cheap Semrush access, and the Rankerfox pricing. Related reading: Is Ahrefs Too Expensive for Freelancers?.